V34 Serum

The V34 Serum is the most concentrated step in the Aureva routine. It works on two levels at once: an instant optical effect and a gradual cleaning effect that builds with consistent use.

How it works

Purple sits directly opposite yellow on the colour wheel. When the violet pigment (a blend of D&C Red 33 and FD&C Blue 1) coats the tooth surface, it visually cancels yellow undertones — so your smile looks brighter the moment you rinse. This is colour correction — the same principle as a purple shampoo for blonde hair — not bleaching.

Underneath that instant effect, a gentle polishing agent (hydrated silica) and an anti-tartar mineral (tetrasodium pyrophosphate) slowly lift and help prevent the surface stains left by coffee, tea and smoking. This is the part that gives real, lasting results — and it only shows with a steady routine, not overnight.

What makes it different

Unlike whitening products that chase an instant "permanent" white with high-strength peroxide — the very thing that tends to inflame gums and trigger sensitivity — Aureva is peroxide-free and enamel-safe. You get a brighter look today and a genuinely cleaner, healthier surface over the weeks, without the burn.

Benefits

• Instantly neutralises yellow tones (the highest pigment load in the range)
• Gently lifts surface stains with continued nightly use
• Helps prevent tartar so teeth stay brighter for longer
• Peroxide-free, with low-to-no sensitivity
• Fresh peppermint finish

Best results: use nightly for 2–4 weeks. The colour-correct glow is immediate every time; stain removal is cumulative.